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Wednesday, February 07, 2007

Optimizing your website

In an ever-competetive online business world, it's getting harder to drive traffic to business websites. The sheer numbers of them make getting top hits from Google a pretty astounding accomplishment. So just how do websites hit the first page of a Google search? By optimizing through growing their page rank, getting their url out in a broad-based way to thousands or millions of prospective customers, and designing their websites so that keywords will be picked up by Google and other search engines.

We all know there are a lot of search engines around. Some of them have a pretty simple system in place. Google has a very complicated system when you employ their searches. Therefore, in order to increase link popularity, the best way to do so is to make sure your site will be crawled by Google. If you accomplish that, then the others are easy.

One way to achieve this is through the use of advertising companies such as Blogitive. This kind of company will pay bloggers to post website reviews and include links in the reviews. You, the website owner, will contact USWeb and get an account established with them and pay for this advertising through blogs.

The simple upshot of all this is that you can get the best deal for the money by using blogs to link to your website instead of other forms of advertising. Your advertising dollars will go much farther and produce better results using this particular method. The more bloggers that post about you and use your link, the better the odds of being high on the search engines.

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